Is your hair over processed, chemically treated or just aging? Do you long for the days of healthier, younger looking locks? Well if the answer is yes than you need to try I.plex!

PURE is excited to introduce I.plex just in time for the holidays. This innovative “plex” system has age defying keratin complex that gives you younger & healthier looking, more luminous hair. It’s an anti-aging treatment that begins in the salon and finishes at home. It can be added to your color service or be performed as a stand alone treatment. As always, before we introduced I.plex we tested it on ourselves and models and the results were loved by all!! Now for a limited time you can try I.plex at a special price, just in time for the holidays! Visit our specials page for details!